Music in the radio is like wine tasting. It’s all 99% same. Just the label is changing. All the people who are familiar with the structure of pop music know that there aren’t actually too many ways to make a hit song. It’s always basically the same. Only thing changing is the style and the fashion. I was listening to a ‘cool’ song of a Finnish musician and it hit me that I couldn’t tell if the song was good or bad. The only thing was that it was cool and I just didn’t identify with the particular breed of coolness.
I was discussing this with a friend and he agreed that it’s hard to tell a real song from a faked one. What if that once believable alternative rock band is actually downloading it’s music from an internet hit song generator and copying their style from the hip alternative urban peoples magazine. Could you actually tell the fraud? Could you just take a generic formulated pop song and disguise it with the coolest hippest most underground sounds and get away with it? Well, I think you can and that’s how most of the music is actually done. It’s brand marketing and the music is just a way to market the actual stuff they sell (jewellery and clothes lifestyle products etc). The music just has to fulfil a medium high standard set in advance, and that’s about it. No real creativity involved. Just brain wash the kids and take their money.
Well I’m not all cynical about music business. I think the business is based on the basis of human behaviour (Hey that’s probably even more cynical!). We have a ‘reality’ inside our heads that’s a sum of a million concepts. It’s a system that evolution has created. That reality is usable survival tool but it’s also advertisers most sought after prey and they want to get in there. I try to be aware about my reality so I don’t run to buy an iphone or a poker face ringtone for no reason. Of course your ‘reality’ is not the reality itself so it’s not such a big deal after all. But it’s a way of conceptualising the true reality. It’s also a way of recognising a label on a wine bottle. How much it affects the way the actual wine tastes is the real problem.